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  • in reply to: Resources from Industry Partners #1734
    Linden Mueller
    Keymaster

    We are sharing these links to provide resources to our members, and do not want to indicate an endorsement of these vendors by sharing them. Resources are organized alphabetically by vendor.

    posted 10. April 2020

    Golden Proportions Marketing

    from 4/10/20

    Even though many Easter egg hunts will be cancelled this weekend for safety reasons, there are lots of marketing “Easter eggs” hidden in our archives that will be useful during COVID-19.

    Up for the challenge? Grab your basket and start searching our blog! You’ll find some great information, especially under topics like social media and SEO — two things you should definitely still be doing right now.

    (For you “cheaters” out there, below are some quick links to some of my favorites from our team of experts. Enjoy!)

    Social Media For Dentists: Mastering “The Big Four”

    The Who, What, And Why of Dental Social Media

    How to Create Authentic Dental Practice Videos on your iPhone

    Instagram for Dentists: 10 Ideas for Posting Inspiration

    How Page Speed Is Impacting Your Dental SEO

    4 Technical SEO DIY Tips for Optimizing Your Dental Website

    Dental SEO: 4 Steps to Creating Quality Content That Boosts Your Site (It’s FREE)

    4 Fast Dental Website Copywriting Hacks

    from 4/9/20

    This downtime during COVID-19 is a really good opportunity to go back and personally respond to all of those patient reviews you never got around to. (Yes, even the negative ones.) Even though limited staffing at Google right now is postponing new reviews and responses from being published, it’s still important to make the most of the reviews you already have.

    One consideration that is often overlooked when it comes to responding to reviews is HIPAA compliance. To make sure you follow the rules and don’t violate the privacy of your patients, take a moment to read this helpful blog article from BirdEye.

    Sincerely,
    Xaña Winans
    Owner and CEO
    Golden Proportions Marketing
    (570) 742-5656 | (570) 809-1409
    xana@goldenproportions.com
    http://www.GoldenProportions.com

    Reminder: COVID-19 Resource Page

    We are adding new items to our COVID-19 Resource Page daily, so if there is anything you need, check there first (and if you can’t find what you’re looking for, please ask).

    in reply to: Resources from Industry Partners #1733
    Linden Mueller
    Keymaster

    We are sharing these links to provide resources to our members, and do not want to indicate an endorsement of these vendors by sharing them. Resources are organized alphabetically by vendor.

    posted 8. April 2020

    Golden Proportions Marketing

    Benco Dental is presenting a great webinar tomorrow, April 9, that will cover the two biggest concerns on the minds of dentists right now — how to deal with the demanding financial and HR challenges stemming from COVID-19.

    Kate Willeford, CPA and President of The Willeford Group, will share strategies to maximize cash, the latest guidance for securing PPP loans, and how best spend the funds and maximize loan forgiveness.

    Tim Twigg of Bent Erickson & Associates will cover the unique HR issues and requirements dental offices are facing right now and how to plan for renewed success.

    You can register now for this informative 2-hour presentation, which starts at 3:00 p.m. (ET), April 9.

    Space may be limited, so don’t wait.

    Sincerely,
    Xaña Winans
    Owner and CEO
    Golden Proportions Marketing
    (570) 742-5656 | (570) 809-1409
    xana@goldenproportions.com
    http://www.GoldenProportions.com

    Reminder: COVID-19 Resource Page

    We are adding new items to our COVID-19 Resource Page daily, so if there is anything you need, check there first (and if you can’t find what you’re looking for, please ask).

    in reply to: Resources from Industry Partners #1732
    Linden Mueller
    Keymaster

    We are sharing these links to provide resources to our members, and do not want to indicate an endorsement of these vendors by sharing them. Resources are organized alphabetically by vendor.

    posted 7. April 2020

    Golden Proportions Marketing

    from 4/7/20

    I have another freebie to share.

    Our friends at ACT Dental have put together a comprehensive roadmap checklist to follow during COVID-19, walking you through the four phases of recovery from right now through reopening.

    You can follow this link to download your free copy of the Ultimate Roadmap to the Other Side of the COVID-19 Crisis for Your Dental Practice.

    Sincerely,
    Xaña Winans
    Owner and CEO
    Golden Proportions Marketing
    (570) 742-5656 | (570) 809-1409
    xana@goldenproportions.com
    http://www.GoldenProportions.com

    Reminder: COVID-19 Resource Page

    We are adding new items to our COVID-19 Resource Page daily, so if there is anything you need, check there first (and if you can’t find what you’re looking for, please ask).

    from 4/6/20

    As you know, the ADA’s original recommendation to keep dental offices closed to all but emergency patients would have expired today, April 6.

    To keep your patients informed (and keep in touch with them), I would suggest sending them a quick follow up message to let them know you’ll continue to follow the ADA recommendation until April 30 (or longer, if your state has issued its own guidelines that extend beyond that date).

    To simplify things, I’ve included a short script below you can copy and paste into emails, blog posts, or social media.


    Dear patients,

    In an effort to focus medical care and resources where they are needed most during COVID-19, The American Dental Association recently extended their recommendation for dental offices to only treat emergency cases until April 30. Our staff fully supports this recommendation and we will continue to postpone elective dental procedures until after that date and all government restrictions are lifted.

    Of course, your health and dental care are always important to us, and we are standing by to help you with any dental related emergency or question you may have. Please do not hesitate to contact us at 000.000.0000 if you need us.

    Stay safe.


    Sincerely,
    Xaña Winans
    Owner and CEO
    Golden Proportions Marketing
    (570) 742-5656 | (570) 809-1409
    xana@goldenproportions.com
    http://www.GoldenProportions.com

    Reminder: COVID-19 Resource Page

    We are adding new items to our COVID-19 Resource Page daily, so if there is anything you need, check there first (and if you can’t find what you’re looking for, please ask).

    in reply to: Resources from Industry Partners #1726
    Linden Mueller
    Keymaster

    We are sharing these links to provide resources to our members, and do not want to indicate an endorsement of these vendors by sharing them. Resources are organized alphabetically by vendor.

    posted 3. April 2020

    Golden Proportions Marketing

    from 4/3/20

    “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’”

    Fred Rogers

    Watching the news can be depressing.

    But buried among the reports of suffering, economic stress, and political debate are real stories of hope and humanity. In particular, stories of dental professionals who are finding ways to go above and beyond to help others during this crisis.

    Here are just a few of the inspirational examples I wanted to share about dentists and hygienists who are helping…

    Dr. John Blake, head of the nonprofit Children’s Dental Health Clinic in Long Beach, California, is one of many dentists who have signed up for the California Health Corps.

    Kendra Francilot has started a petition on change.org to allow dentists and dental hygienists to volunteer in hospitals across the country. So far, more than 14,000 people have added their signatures.

    Dentists in Arizona and other states are donating protective equipment and supplies, including masks, gloves, lab coats, and disinfectant wipes.

    Dr. Bart Wilson, an orthodontist in San Antonio, Texas, is using his 3-D printer to make masks for frontline healthcare responders.

    Even the everyday things dental professionals do can be a huge help in the fight against COVID-19. Check our recent blog article if you’re looking for ideas on how you and your staff can be helpers too!

    from 4/2/20

    So, since you probably have some downtime on your hands, now would be a GREAT opportunity to connect with your audience on social media.

    But what the heck do you talk about?

    If you’re struggling to come up with topics on a consistent basis, I have three resources for great content (plus three extras for good measure).

    You can check them out in today’s blog article.

    from 4/1/20

    Scammers, as you would expect, are coming out of the woodwork and trying to cash in on this pandemic. Some out-of-the-blue offers you receive (like a great deal from a freelance web developer to add a COVID-19 pop-up to your website) may just be opportunistic and not necessarily malicious, but better to be safe than sorry.

    The Federal Trade Commission has posted some useful information on 7 common coronavirus scams targeting businesses.

    If you do receive a suspicious message, remember this advice from the Federal Communications Commission:

    • Do not respond to calls or texts from unknown numbers, or any others that appear suspicious.
    • Never share your personal or financial information via email, text messages, or over the phone.
    • Be cautious if you’re being pressured to share any information or make a payment immediately.
    • Scammers often spoof phone numbers to trick you into answering or responding.
    • Remember that government agencies will never call you to ask for personal information or money.
    • Do not click any links in a text message. If a friend sends you a text with a suspicious link that seems out of character, call them to make sure they weren’t hacked.
    • Always check on a charity (for example, by calling or looking at its actual website) before donating. (Learn more about charity scams.)

    from 3/31/20

    I’m sure you’ve been hearing a lot of discussion lately about teledentistry. I think it can be a great idea for certain types of dental practices, and allows you to stay connected with patients in both times of crisis (like now) and times when every day life just prevents an in-office visit (like when a patient chips a tooth while away on vacation).

    If you’re considering adding teledentistry during COVID-19, where do you start? Read our most recent blog article, for some quick tips.

    Also, I wanted to point out that the ADA has released COVID-19 Coding and Billing Interim Guidance (PDF), which includes information on teledentistry and virtual treatment.

    Sincerely,

    Xaña Winans
    Owner and CEO
    Golden Proportions Marketing

    (570) 742-5656 | (570) 809-1409
    xana@goldenproportions.com
    http://www.GoldenProportions.com

    Merchant Advocate

    Bottom Line Costs Are Increasing

    We are living in a new reality, where the Novel Coronavirus is reshaping our day to day lives and the way we do business. The Dental industry, among many others, is feeling the effects of this global pandemic. Businesses are concerned about how this new reality will alter their bottom line. More than ever, businesses are looking for ways to reduce costs.

    Protect Your Merchant Account

    Merchant Advocate is a turn-key service that finds and fixes profit leaks in your merchant services program WITHOUT the need to switch processors. With the economic impact of Covid-19, we want you to be aware of this valuable resource.

    Get A Free Analysis

    Please reach out to Cheryl Dunham for a Free Analysis of your merchant program to determine where you can save money. Merchant Advocate ONLY gets paid if they save you money so the analysis is free and the service is a win-win.

    Be safe and please reach out to us with any questions.

    Cheryl Dunham
    Merchant Advocate
    cdunham@merchantadvocate.com
    206-963-2260

    Visit us online at http://www.merchantadvocate.com

    Merchant Advocate is an independent advocate providing expert advice in the complex
    credit card processing industry. We help merchants save money on their credit card processing,
    without switching processors.

    in reply to: Resources from Industry Partners #1724
    Linden Mueller
    Keymaster

    We are sharing these links to provide resources to our members, and do not want to indicate an endorsement of these vendors by sharing them.

    Golden Proportions Marketing

    posted 30. March 2020

    Now that dental practices are settling into “emergency-only” care, I wanted to share a few useful items from our Resources page that may be helpful in scheduling those appointments.

    Help Your Patients Understand If They Have An Emergency or Not

    Send your patients a copy of the ADA’s guideline document “What is a Dental Emergency?” to help them decide if they should schedule an appointment. Or just copy and paste our template.

    Apple COVID-19 Screening Website and App

    Last week, Apple released a website and app for COVID-19 screening. Although it is not designed specifically for dentists, it can be a useful tool for screening patients prior to emergency appointments. Either send your patients the link ahead of time to self-screen or use it in-office to ask them a series of questions to help determine if they should postpone or take any other action based on their results.

    in reply to: Resources from Industry Partners #1722
    Linden Mueller
    Keymaster

    We are sharing these links to provide resources to our members, and do not want to indicate an endorsement of these vendors by sharing them.

    Golden Proportions Marketing

    posted 27. March 2020

    from 3/26/20

    The Senate has unanimously passed the CARES Act, which will include several provisions that will help ease the pain of closing dental practices. The House is expected to vote March 27.

    Two Delta Dental companies have also stepped up, offering advance reimbursement for member dentists. The ADA is encouraging more insurance companies to do the same.

    from 3/27/20
    As the Coronavirus Aid, Relief, and Stimulus Act (CARES Act) makes its way through Congress today, there are other steps you can take in the meantime to help your dental practice financially.

    The Willeford Group has created this useful checklist (PDF)to assist dentists in dealing with the financial strains of COVID-19.

    This past week has provided some much needed optimism for dentists in terms of financial relief from the fallout of COVID-19.

    Hang in there everyone!

    in reply to: Resources from Industry Partners #1720
    Linden Mueller
    Keymaster

    We are sharing these links to provide resources to our members, and do not want to indicate an endorsement of these vendors by sharing them.

    OMSNIC

    posted 25. March 2020

    OMSNIC has updated its FAQs on our website regarding the COVID-19 matter to clarify that:

    • Yes, an OMS has coverage should a patient make an allegation that they contracted the COVID-19 virus from the practice, and
    • Yes, an OMS has coverage for teledentistry done for patients located in a state where the OMS is licensed to practice.

    We have also developed a set of two new forms regarding the COVID-19 pandemic based on policyholders’ questions:

    OMSNIC recommends, but does not mandate, these forms be used as additional tools during the pandemic if desired based on the clinical judgment of the practitioner.

    We continue to receive a number of questions from policyholders and will continue to make additional information available as it is developed. If the information provided raises additional questions, please call OMSNIC at 800-522-6670 or email phs@omsnic.com to get an accurate answer. We are here to support you.

    in reply to: Resources from Industry Partners #1717
    Linden Mueller
    Keymaster

    We are sharing these links to provide resources to our members, and do not want to indicate an endorsement of these vendors by sharing them.

    Golden Proportions Marketing

    posted 25. March 2020

    Whether your dental office is operating on a limited, emergency-only schedule or shut down completely, it’s a good idea to update your hours of operation wherever they appear online so your patients will know your availability during COVID-19.

    To help you out, here are a few quick tips to update your Google My Business page.

    Also, if you don’t have anyone in the office to answer the phone, please remember to forward your office number to your personal cell to take emergency calls.

    I’ll be making the rounds online today, March 25, for some live video discussions sharing tips and strategies for marketing your dental practice during and after COVID-19. Below are the registration links and my time slots if you want to tune in, take notes, and ask questions!

    Expert Help During Trying Times
    (Panel Discussion Hosted by Schwartz Consulting Group)

    2:30 p.m. – 4:00 p.m.

    http://www.dentalcastproductions.com/schwartz

    COVID-19 Relief Dental Conference
    (Presented by ACT Dental and Dental Intelligence)

    “Marketing Your Practice in a Post COVID-19 World: What’s the Plan?”

    5:00 p.m. – 6:00 p.m.

    http://www.actdental.com

    Business Growth Summit
    (Presented by Weave)

    “Marketing Your Practice in a Post COVID-19 World: What’s the Plan?”

    6:00 p.m. – 7:00 p.m.

    http://www.getweave.com/events/business-growth-summit/
    Talk to you then!

    Sincerely,
    Xaña Winans
    Owner and CEO
    Golden Proportions Marketing

    (570) 742-5656 | (570) 809-1409
    xana@goldenproportions.com
    http://www.GoldenProportions.com

    • This reply was modified 2 months ago by Linden Mueller. Reason: adding a resource
    in reply to: Resources from Industry Partners #1715
    Linden Mueller
    Keymaster

    We are sharing these links to provide resources to our members, and do not want to indicate an endorsement of these vendors by sharing them.

    Intiveo OMS (formerly EasyMarkit OMS)

    posted 25. March 2020

    Intiveo OMS is offering free service to any practice that would like to use our mass communication tool to help communicate with patients through the Covid-19 Pandemic.

    Firstly, here are some free tips from our CEO on communicating with your patients during this time. You’ll also find some free emergency message templates there too.

    During this time of uncertainty, rapid and effective communication with your patients is paramount. We are available to get you set-up quickly for free. Intiveo is a cloud-based communication software that can:

    • Send a mass notification to patients with updates by text, email or voice message.
    • Allow employees to access the schedule and work from home without having to install anything on their personal computers.
    • Alert patients about office closures, emergency numbers and procedures and other important information.
    • When the office reopens, send notifications to all unscheduled patients asking them to rebook their appointment.
    • Allow staff and patients to text back and forth from home to discuss the details of their rebooking through a HIPAA compliant site.

    We can get started right away to help you communicate effectively with your patients through this crisis. Use our software for free until you schedule at least 20 appointments in a weekly period. At that point you have 30 days to decide if you want to continue using us with no obligation to stay. We just want to help where we can.

    Call Alex at 949-398-0588 for more information or email him at alex.w@intiveo.com

    You can also book a remote meeting with him here through this link or visit our website to find out more about how we can help. Thank you and stay safe!

    Intiveo Team (Formerly EasyMarkit OMS)

    in reply to: Resources from Industry Partners #1713
    Linden Mueller
    Keymaster

    We are sharing these links to provide resources to our members, and do not want to indicate an endorsement of these vendors by sharing them.

    Merchant Advocate

    posted 23. March 2020

    This is a great opportunity to invite family members and friends who may not fully understand the scope of this crisis to register and view the session. As this is of great importance, access will be granted to everyone, everywhere, including those not presently part of our SSC community.

    Seattle Study Club Webinar

    Coronavirus and the Dental Professional: A Critical Update

    Dr Leslie Fang & Seattle Study Club
    Monday, March 23
    5:30–7:00 pm Pacific | 8:30–10:00 pm Eastern

    REGISTER

    The discovery and spread of COVID-19 has been the biggest news topic of recent concern. Massive efforts are underway to contain the pathogen.

    But is your practice ready to keep your staff and patients safe? While general healthcare guidelines are available, Dr Leslie Fang has modified these guidelines specifically for the dental profession.

    This one-time webinar by Dr Fang is essential information for every dental professional.

    This webinar contains critical updates, recent revelations and current numbers to keep you informed, including

    • What is coronavirus?
    • What are the clinical manifestations of COVID-19?
    • How is it diagnosed?
    • How does it kill?
    • What is the treatment for COVID-19?
    • What is the status of the vaccine?
    • Is it as bad as SARS or MERS?
    • What precautions should the dental professional take?

    Your understanding of the coronavirus, the recent events surrounding it, and what it can mean for you, your team, and your patients is critical.

    Don’t wait to reserve your spot for this information-packed presentation.

    Michael Cohen, Founder and President

    Dr Leslie Fang is a world-renowned physician, educator, businessman and speaker. He received his PhD in physiology and biophysics from the University of Illinois and his MD from Harvard Medical School. He is board certified in both nephrology and internal medicine and has been repeatedly honored as one of “America’s Top Doctors” and “The Best Doctors of Boston.” He is the co-author of The Ultimate Cheat Sheets, a Practical Guide for Dentists.

    in reply to: Resources from Industry Partners #1703
    Linden Mueller
    Keymaster

    We are sharing these links to provide resources to our members, and do not want to indicate an endorsement of these vendors by sharing them.

    Golden Proportions Marketing

    posted 23. March 2020
    COVID-19 Relief Dental Conference (March 23-27)

    Join ACT Dental and Dental Intelligence for a FREE live video conference for 5 days as they gather some of the best experts in dentistry to give you some great learning on the best practices in dentistry and help you and your team stay focused in these uncertain times. I’ll be presenting “Marketing to a Post COVID-19 Population: What’s Your Plan?” on Wednesday at 5 p.m. (ET). I hope you’ll join me.

    Register for FREE

    Dental Digital Marketing Conference (On-Demand)

    Earn 7 CE credits while learning from marketing experts on a variety of subjects, tailored just for dental practices. The 19 recorded presentations include my discussions on “15 Fast Insider Tips to Boost New Patient Calls” and “DIY Digital Marketing Strategies for Dentists and Teams,” as well as a wide variety of other useful marketing advice.

    Register for FREE

    • This reply was modified 2 months ago by Linden Mueller. Reason: adding disclaimer
    in reply to: Conference #1668
    Linden Mueller
    Keymaster

    Please see the statement I just posted here: https://members.somsa.org/forums/topic/somsa-2020-annual-conference-and-covid-19-statement/. This will be going out by email and social media channels shortly as well.

Viewing 12 posts - 1 through 12 (of 12 total)